HEH: How to Write the Perfect Glossy Profile of Beto O’Rourke.

He’s like a Kennedy!

This one is very important. O’Rourke sort of looks like a Kennedy, and he’s young-ish, and he has Correct Thoughts, thus he is “Kennedyesque.” In the #MeToo Era, the left’s fetishization of a notorious womanizer puzzles to a degree, but narratives gonna narrative.

Town and Country: “With a disdain for highly paid consultants, a willingness to travel to unexpected places, and an inspiring message for an extraordinarily divided electorate, it’s hard to look at O’Rourke and not think of Bobby Kennedy in 1968.”

BuzzFeed: “‘There’s a reason people compare him to a Kennedy,’ Sam Hatton, who’s running a scrappy campaign for the Texas House District 71, told me. ‘And it’s not just those Kennedy teeth.'”

Yahoo: “Rep. Joe Kennedy, the Massachusetts Democrat and grandson of Bobby Kennedy who happens to be a close friend, has joked that O’Rourke is the ‘best looking Kennedy in Washington.'”

Washington Post: “Democrats might look at O’Rourke—a small-business owner with hipster credentials, a Gen Xer who speaks fluent Spanish and looks more like a Kennedy than the Kennedys do—and see a candidate of thrilling national potential, marred only by where he happens to live.”

TIME: “Elderly voters some-times tell him that he reminds them of John F. Kennedy.”

Texas Monthly: “He looks like a Kennedy. (Massachusetts congressman Joe Kennedy III, Bobby’s grandson, jokes that O’Rourke is ‘known as being the best-looking Kennedy in Washington.’)”

Politico: “‘He reminds me of Robert Kennedy, but more so,’ said one of them, Dianne Martin, a 71-year-old South African immigrant who met Kennedy as a schoolgirl on his 1966 trip to the country and predicts O’Rourke will be president someday. ‘I can’t tell you how much I love this man.'”

Rolling Stone: “‘I’m old enough to remember, and he reminds me of Bobby Kennedy,’ says a woman in a blue flower-print dress. ‘You can look at him and tell he means what he says.'”

Vanity Fair: “As Austin-based political strategist Brendan Steinhauser put it, it doesn’t hurt that O’Rourke ‘looks like a damn Kennedy.'”

Lots of great tips here, which apparently the media is all up on top of already.