CRACKDOWN: YouTube tightens the rules around creator monetization and partnerships.

This might assure marketers that their ads are less likely to run on random, fly-by-night channels, but as Google’s Paul Muret writes, “Of course, size alone is not enough to determine whether a channel is suitable for advertising.”

So in addition, he said:

We will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies. Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP. As always, if the account has been issued three community guidelines strikes, we will remove that user’s accounts and channels from YouTube.

Muret also described changes planned for the more exclusive Google Preferred program, which is supposed to be limited to the best and most popular content. Vlogger Logan Paul was part of Google Preferred until the controversy over his “suicide forest” video got him kicked out last week — a story that suggests some of the limitations to Google’s approach.

Moving forward, Muret said the program will offer “not only … the most popular content on YouTube, but also the most vetted.”

And you can be sure that these new rules will be applied fairly and without bias.