TIME: How Oprah Could Beat Donald Trump at His Own Game in 2020.

Based on the response to Winfrey’s speech on Sunday, she could easily command entire news cycles with a mix of TV appearances and public events, as Trump did in 2016, earning what MediaQuant estimated was $4.6 billion in free air time.

She would be entering a crowded Democratic field that will likely include a mix of former politicians, up-and-comers who aren’t well known nationally yet and third-tier contenders, as Trump did in 2016, winning as his opponents failed to coalesce behind a single rival.

She would have no prior record in elected office and only sporadic comments on various issues in the past, allowing her to run an aspirational campaign without releasing any detailed plans, as Trump did in 2016.

If she wanted to — and there’s no reason to believe she actually does — Winfrey could easily come from nowhere to dominate the Democratic field and upend the plans of countless strategists, Beltway insiders and party officials. Even if she didn’t win the nomination, she would exert a gravitational pull on the entire field.

The way the playing field is shaping up for 2020, a Democrat must win everything Clinton won in 2016*, plus claw back Pennsylvania, Michigan, and Wisconsin. That might not seem too difficult, unless one considers that if Trump continues to deliver jobs and wage increases to the white working class, then PA, MI, and WI — plus Minnesota and maybe Colorado and Nevada — will all be trending Red, not Blue.

I’m not sure that Oprah — whose natural constituency doesn’t lie far outside Hillary’s, if at all — is the candidate Hollywood thinks she is.

*Although not necessarily the popular vote, for our progressive friends who think that means something.