GET WOKE, GO BROKE: Monday Night Football Hits All Time Ratings Low on ESPN. “I’m not an expert on ratings data, but based on these numbers ESPN has lost around 35% of its Monday Night Football audience since 2010. As if that weren’t enough, ESPN has also let it be known that they may not be keeping Monday Night Football when this deal expires because the company can no longer afford to pay $2 billion a year thanks to collapsing subscriber numbers, increased costs for other sports programming, and the dwindling ratings on their network.”