DEADSPIN: ESPN’s Diminished Future Has Become Its Present.

The causes of the layoffs are clear. As ESPN’s subscriber base, and the rate those subscribers paid monthly, grew in the late aughts and early 2010s, Bristol spent flagrantly. They created the Longhorn and SEC Networks, built a massive new SportsCenter studio, hired hundreds of writers to cover specific teams, and, most importantly, spent billions of dollars on live sports rights. They made big bets. They made wrong bets.

Right around the time the ink dried on a $15.2 billion deal to broadcast the NFL, subscribers began fleeing cable television in droves—not because of anything the Worldwide Leader did wrong, but because of secular changes in the way broadcast and video works. Phones, Twitter, and YouTube began instantaneously delivering highlights and entire games to fans, obviating the need for anyone to watch SportsCenter, or any other news shows, to catch up on what happened in sports, or even, in some cases, to watch live games. Terrestrial ad revenue never migrated online, and the revenue to be found there was largely eaten up by Facebook and Google, leaving little to pay those new ESPN.com reporters.

And after spending the last few years annoying much of its subscriber base, ESPN doesn’t have any goodwill to lean on while it tries to restructure itself.