WHY UBER IS SAFER THAN A TAXI: “Uber now requires that drivers periodically take a selfie that will then be compared to an image on file. The selfie requirement is part of Uber’s Real-Time ID Check that utilizes Microsoft Cognitive Services to ensure riders know exactly who their driver is. Before going online and sporadically in between their work hours, Uber drivers will be asked to take a selfie. Verification, Uber claims, only takes a few seconds. If the image doesn’t match the one on file, the Uber driver’s account will be temporarily blocked.”