MEET PALMER LUCKEY: The Facebook Near Billionaire Secretly Funding Trump’s Meme Machine.

Oculus founder Palmer Luckey financially backed a pro-Trump political organization called Nimble America, a self-described “social welfare 501(c)4 non-profit” in support of the Republican nominee.

Luckey sold his virtual reality company Oculus to Facebook for $2 billion in 2014, and Forbes estimates his current net worth to be $700 million. The 24-year-old told The Daily Beast that he had used the pseudonym “NimbleRichMan” on Reddit with a password given to him by the organization’s founders.

Nimble America says it’s dedicated to proving that “shitposting is powerful and meme magic is real,” according to the company’s introductory statement, and has taken credit for a billboard its founders say was posted outside of Pittsburgh with a cartoonishly large image of Clinton’s face alongside the words “Too Big to Jail.”

Payback’s a… well, you know.