July 13, 2015

WELL, THAT HAPPENS WHEN YOU LIE AND GET CAUGHT: NY Times Taking a Beating In Its Battle With Ted Cruz.

We wrote here about Ted Cruz’s feud with the New York Times. Cruz’s new book, A Time for Truth, is a hot seller, apparently #3 among hard cover nonfiction books. But the Times refused to list it on its best seller list, claiming that its “sales were limited to strategic bulk purchases.” Both Cruz and his publisher, HarperCollins, have denied the charge, and Cruz has challenged the Times either to provide evidence to back up its claim, or else apologize.

Now Amazon has entered the fray, stating publicly that there is “is no evidence of unusual bulk purchase activity in our sales data.” As of last report, A Time for Truth is #13 at Amazon among all books, not just hard cover nonfiction. Other sources that track book sales evidently agree that there is nothing fishy about Cruz’s book’s sales.

The Times is run by Social Justice Warrior types, and Social Justice Warrior types always lie. But this means that the NYT Bestseller list, once regarded as the gold standard for book sales, is untrustworthy and should be replaced for that purpose by directly data-driven measures like Amazon’s sales rank, or BookScan.

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