THIS SEEMS UNWISE: Why Does McDonald’s Want to Rebrand as a ‘Progressive Burger Company’?

UPDATE: From the comments:

McDonald’s completely destroyed its brand with me by hiring the loathsome apologist Robert Gibbs to be its public face. McDonald’s, you are now dead to me. If you think ever encroaching government is “socially responsible,” we no longer have anything in common.

With chains with fantastic products like Shake Shack and In n’ Out — and mediocre but still much better than McDonald’s Five Guys — slowly growing throughout the USA and eventually the world, there will no longer any reason for anybody to eat the crap at McDonald’s.

Yeah, I don’t think the “progressive” demographic is enough to sustain them.