OVERSOLD: The Facebook and Instagram Gun Speech Ban Issue:

Facebook has released their statement on the effort by anti-gun groups to ban speech & photos by gun owners. The other side is going to declare a win because they are recognized by Facebook for their efforts. In reality, the only impact is that if a post gets “reported” as being any kind of regulated product (not just firearms) for sale, the poster will be reminded that they should follow applicable laws.

That’s it. Facebook will pop up a message reminding you that you should follow the law if you post a gun for sale and someone complains to them about it. They won’t ban the speech. They won’t ban the images. They won’t even ban promotions of guns for sale at all.

The only speech-related restriction is that they say they will interpret phrases like “no background check required” as being a possible tip off that the seller may be willing to help others evade the law. They don’t require that private sellers agree to run a background check, just that they don’t make “no background check” a selling point of their firearm.

Under these rules, NRA can still do their gun contests, and local Friends committees can still promote the guns they’ll be giving away to FNRA dinner attendees. You can even still post that you’re going to sell a gun privately. The only thing is that Facebook can tell anyone who complains about the posts that they sent a reminder to follow the law.

If the anti-gunners had truly gotten what they wanted – a ban on firearm images or promotions of any kind – we would have completely pulled our personal and community Facebook accounts and no longer visited the site. I suspect that many of the millions of gun owners on the site would have done the same, and that’s not something Facebook can afford. It is, at best, a pyrrhic victory for the other side.

Related: The PR War Between The Anti-Gun Groups.

Moms Demand Illegal Mayors, or whatever the two merged groups are called these days, are declaring total victory in the Facebook/Instagram policy statement that any reported post featuring an offer to sell any regulated product privately will generate a reminder to sellers that they shouldn’t violate the law.

But the Brady Campaign swiftly sent out a letter to their supporters highlighting that the anti-gun groups didn’t get anything they demanded at all, and this is not in any way a victory. The thing is, the Brady Campaign is right on this, at least coming from a gun banner’s perspective.

Ouch.