October 6, 2012

HIGHER EDUCATION BUBBLE UPDATE: College Marketing Experts Set Sights on Kids Who Pay. “Students who can pay full price, or out-of-state and international students who pay higher tuition, are in high demand. Grinnell College, for example, a private school in Iowa that received a $1.5 billion endowment last year – the fifth largest of any liberal arts college in the country – is considering changing its admission process from ‘need-blind’ to ‘need aware,’ and having a student’s finances factor into the admission decision in order to enroll more high-paying students. Wesleyan University made a similar decision this summer.”

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