BRINGING AMERICAN FOOTBALL to South Asia. “India is in love with football, sure. But we’re talking fútbol, not its burly, hairy-eared U.S. cousin. But a new venture, the Elite Football League of India, or EFLI, is betting that South Asia will fall for the American game. With backing from high-profile investors like former NFL head coach Mike Ditka and movie star Mark Wahlberg, the EFLI has built an eight-team league, with squads representing Sri Lanka, Pakistan and various India cities. Its goal is to build the game from the ground up, carving a new niche in the region’s growing sports sector.”