September 10, 2012

SUCCESS: How Nerf Became the World’s Best Purveyor of Big Guns for Kids. “For Jablonski, blasters are the most satisfying Nerf products to create, each one requiring the participation of about 15 Hasbro designers, engineers, marketers, product development specialists, model makers, model painters, and computer-aided design experts in both Pawtucket and Hong Kong. Over the years, Jablonski’s blaster work has made him to Nerf what Jony Ive is to Apple—an in-house guru, keeper of the brand’s look and feel. With each new blaster, he tries to surpass the one that came before. The key question, he says, is: How do you outdo yourself?”

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