October 5, 2011

BRAND FRATRICIDE AT GENERAL MOTORS: Caddy Buyers Mindless Status Seekers, Says Buick. “The truth, of course, is that bankrupt, bailed-out GM had to keep its Buick division alive because the brand is big in China. They’ve got to come up with some marketing rationale to justify Buick’s continued existence over here. Needs work, though.”

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