HOW TO GET A JOB that doesn’t exist. “Maybe you don’t know exactly what job you want. Maybe you are not fully cognizant of all your skills, because you have employed some, but not others, and what you can do, really do, remains to be seen. This means that if you are looking for one job doing one certain thing, you are seeking your goal too narrowly. . . . These days, in this job market, you cannot be a square peg trying to fit yourself into a hole that may be a circle or a square. You need to be a peg made of Play-Doh. . . . Let the other people be lemmings. You are a unicorn. Lemming rules apply to lemmings. Unicorn rules apply to unicorns.”