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Super Bowl Commercial Makes Light of Porn Addiction

Porn is destructive. It contributes to the objectification of women and is directly connected to sex trafficking. Porn affects the brain in similarly negative ways to drugs. It has a detrimental effect on the sex lives of addicts. Marriages and relationships are damaged by porn, sometimes beyond repair. Regardless of what its defenders claim, porn has severe unhealthy impacts on men, women, children, and society in general. Yet, with all of the pain and destruction that the porn industry leaves in its wake, one company has produced a commercial for this year's Super Bowl making light of porn addiction.

Devour Foods is a frozen foods company that is a subsidiary of Kraft Heinz Company. With a slick website and marketing aimed at "sophisticated" millennials, Devour aims to rewrite the public image of frozen food. A large part of their plan centers on their upcoming ad spot during this Sunday's Super Bowl. A press release on their parent company's website says:

[Devour] debuts its uncensored sixty-second Super Bowl commercial today. Inspired by the brand’s mouthwatering and craveable line of frozen meals, the new ad shows how DEVOUR food is so good, it is actually frozen food porn.

[...]

“DEVOUR is known for its bold and unapologetic point of view, and we knew our first Super Bowl spot had to be just that,” said Katy Marshall, Marketing Lead for Springboard, a new platform dedicated to nurturing, scaling, and accelerating growth of disruptive food brands, including DEVOUR. “Some may say our new commercial is too hot for TV. We’ll let the audience decide.”

Splashing shamefully obvious double entendres onto millions of screens watched by children, Devour's commercial treats porn addiction like a game. Worse, since the commercial likens it to the product the company is trying to make look appealing, Devour is not-so-subtly encouraging porn addiction. Even if not a single child is induced to laugh at something so dangerous, the commercial normalizes the destructive behavior of many of the adults who will be watching the Super Bowl. Porn addicts should not have their behavior excused.

Marriages are being broken, lives ruined, and a countless number of women and children (and men) are trapped in sex trafficking because of the porn industry. Devour Foods and their parent company Kraft Heinz should be ashamed of their Super Bowl commercial.