The real election season is upon us now. The Iowa caucuses are on Monday, and President Trump waded into the election year ad-buy wars with a pricey Super Bowl spot.
Touting his very real accomplishments (sorry, Never Trump folk) in the area of criminal justice reform, Team Trump 2020 sent a clear message that all of the power of incumbency will be flexed between now and November.
Thanks to President Trump, Alice Johnson is free now after being sentenced to life in prison for a nonviolent drug offense. The ad juxtaposes her heartfelt gratitude with stark white text on a black background (ISWYDT) proclaiming, “Politicians talk about criminal justice reform,” then, in a larger font: “President Trump got it done.”
It’s a very well done ad, remarkable in its understatement. Alice Johnson is an African American woman, and one William Jefferson Clinton is responsible for the laws that have put so many black people away for seemingly minor drug offenses. The optics of Trump as their liberator are pretty powerful.
Here’s the ad:
I promised to restore hope in America. That includes the least among us. Together, let’s KEEP AMERICA GREAT!
Text TRUMP to 88022 if you liked our Super Bowl ad! pic.twitter.com/Lgjt53B7QX
— Donald J. Trump (@realDonaldTrump) February 2, 2020
PJ Media Associate Editor Stephen Kruiser is the author of “Don’t Let the Hippies Shower” and “Straight Outta Feelings: Political Zen in the Age of Outrage,” both of which address serious subjects in a humorous way. Monday through Friday he edits PJ Media’s “Morning Briefing.”