Now Playing as an Inflight Movie on Thai Airways: 'The Streisand Effect'

Thai Airways jet skids off the runway Bangkok. Story quickly becomes the fact that officials blacked out plane’s logo pic.twitter.com/ptyAI3fV5E

— Ethan Klapper (@ethanklapper) September 9, 2013

When I first saw the above Tweet, I had assumed that the blacked out logo on the crashed passenger jet was some sort of crude redaction done in Photoshop or one of its cheaper knock-off imitation programs. Nope, it’s a 1/1 scale 3D redaction, done by the airline itself in a misguided effort aimed at avoiding bad publicity:

Thai Airways President Sorajak Kasemsuvan said that “the matter is under investigation,” NBC reported.

He also said, “The captain took control of the aircraft until it came to a complete stop, and passengers were evacuated from the aircraft emergency exits.”

The passengers who were injured were sent to area hospitals for treatment. The airline reported that their injuries occurred mostly during evacuation from the aircraft.

In an effort to protect the company’s image, workers blacked out the Thai Airways logo on the tail and body of the plane, The Huffington Post reported.

Thai Airways official Samud Poom-On said that covering up the logo was a normal practice for the airline after an accident. The official initially said the practice was mandated by Star Alliance, but the global airline group said it had no such policy, The Huffington Post said.

Airbus spokesman Justin Dubon said it was too early to comment on what caused the accident, The Huffington Post reported.

It was the second mishap in less than two weeks for Thailand’s national carrier, according to The Huffington Post.

Has Barbra Streisand ever flown Thai Aiways? Because whether they know the phrase or not, the airline is becoming intimately familiar with what’s commonly called “the Streisand Effect,” and how it exponentially magnifies bad or inconvenient news.