Term Limits for the Media?
This is not a distinction without a difference. To be clear, public relations is an honorable and important profession, if you admit what you're doing. All kinds of companies and individuals need public relations of many sorts to function. But you have to be clear about it. Most intelligent people reading a PR release realize they are reading a form of propaganda and take the natural bias into account. So it goes with the PR writers (formerly known as journalists).
So my suggestion is this -- we give people, say, a two-year window (term limit?) to prove themselves as impartial journalists. If they don't muster up, no big deal. (It's hard to find a single person who's unbiased anyway.) We simply call them public relations people -- or flacks, if we're mean -- and call it a day.
Roger L. Simon is an award-winning novelist, Academy Award-nominated screenwriter and co-founder of PJ Media. His latest book is I Know Best: How Moral Narcissism Is Destroying Our Republic, If It Hasn't Already.