Culture

Why Do All Men's Colognes Smell the Same?

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I used to be a cologne fanatic — I bought a lot of them — until a few years ago when I suddenly admitted to myself, after perhaps a few years’ worth of denial, that all men’s colognes were starting to smell the same. I got bored and stopped buying them.

Has anyone noticed this? There is no genuine variety. Somewhere around the Acqua Di Gio era, all manufacturers began top-loading their fragrances with overpowering citrus and other potent “fresh” scents. We’ve reached the point where there’s very little to distinguish between what a teenager douses himself with when he wants to pick up girls at Mike the quarterback’s keg party and what an adult wears to a wedding or romantic date. Must we all smell like we’re in the middle of Abercrombie & Fitch?

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