Why the GOP Fails to Reach the Black Community

Kevin Jackson, author of The BIG Black Lie: How I Learned The Truth About The Democrat Party, says West is a good face for the movement:

West would be a great person on which this movement to hang its hat. He’s a true leader. But I think that he would be part of a long line of black conservatives who had begun this long before West, i.e., Herman Cain, Mason Weaver, Jesse Lee Peterson, Thomas Sowell, Walter Williams, and so on.

Lenny McAllister, political commentator and activist, believes the job is bigger than one man:

I think he's a man for the job. I don't think there's going to be any one man that can turn everybody around.

Perhaps then, the job requires a nationwide organization focused on black outreach. Johnson believes that sort of movement will have to originate in the grassroots because the GOP isn't taking the initiative:

When you think about what the party is not doing, or what the party should be doing, it should be doing a better job at building relationships, it should be building a national coalition around the country, but it doesn't do that. So if we don't do it on our own, then we won't have it.

Presidential candidate Herman Cain doesn't think a movement independent of the GOP is necessary, as long as the party "just involves black Americans in the effort that's already going on."

Whether it's a grassroots organization or the party itself doing the outreach, McAllister says the focus needs to be on messaging:

Most Republicans don't know how to message to the African-American community. They are still talking from a faith-based perspective and think a faith-based perspective is going to resonate with a 27 year old the same with it did with his or her grandfather. It's not.