Wal-Mart Goes 'Back to Basics': A Cautionary Tale for the Left
Richard Edelman of Edelman Public Relations -- who had once hired Dach -- noted that Dach constantly pushed Democratic Party health care and environmental agendas inside the giant company. Writes the New Yorker:
Richard Edelman suggested that he is seeing Dach’s influence on the company. Edelman called Dach an “idealist” who has carried to Wal-Mart his fervor for such traditional Democratic causes as universal health care and environmentalism.
The Sierra Club's Carl Pope seemed pleased that Dach was inside the enemy camp, confiding to the New Yorker:
One of the remarkable things about the environmental movement is how rarely people from our side end up on the other side, and Leslie is on the other side.
But Dach's fervor only sunk the company. Andy Barron, a Wal-Mart executive vice president, told an investor meeting:
Clearly, we've lost some of our focus on what I would call the core customer. ... You might say, in short, that we were trying to be something that maybe we're not.
George Siemon, CEO of Organic Valley -- the nation's largest organics cooperative -- said to the WSJ:
Is the Wal-Mart customer ready to embrace a full set of organics products? The answer is no, not yet.
This is probably not what Michelle Obama wants to hear.
For leading the failed experiment, Dach was awarded three million dollars in stock and a hundred and sixty-eight thousand stock options, in addition to an undisclosed base salary.
Summing up the mess, mechanic Mike Craig told the WSJ:
Wal-Mart just went and broke it.