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The War of 2012

The Money War

We are now in the era of the super PACs, brought about by the Supreme Court’s ruling in Citizens United. The ruling allows for direct political spending by corporations and unions, thus unleashing a “Wild West” of fundraising. Super PACs do not have to reveal their donors, but are forbidden (wink wink) to coordinate directly with the “official” campaign.

According to USA Today, at last count Obama had already attended 127 fundraisers -- more than any of his predecessors -- on his way to a campaign goal of $1 billion. As a result, Republican candidates vying to win the GOP nomination and to defeat an incumbent president must spend an inordinate amount of time fundraising.

The MSM vs. New Media

No reasonable person disputes that in 2008 the MSM was in the tank for Obama. Will the media be there for him again? Of course -- particularly if the current "frontrunner," Texas Governor Rick Perry, is the Republican nominee. With Perry, the MSM will project the second coming of George W. Bush: expect Bush Derangement Syndrome 2.0 with Perry’s face attached.

New Media has its work cut out for them.

The Two Parties vs. the New Internet Party

A well-funded group called Americans Elect will be launching a third party nominating process via the internet. The plan is to be on the ballot in all 50 states. Who would be their presidential nominee? One could assume someone like former Utah Governor Jon Huntsman would be the perfect candidate.

If Americans Elect, or another third party, is only partially successful, the winner of the War of 2012 could end up being determined by the House of Representatives -- a figurative burning inside the Capitol.