See a publisher with no clue about the new media world

Was just looking at Where Does the Money Go, via a link from Glenn.  Now, I just bought a new 3rd generation Kindle (much more pleasant than my 1st generation one) so I'm tending to buy most books on Kindle when I can.

Well, here's a screen shot (click to embiggen):

Kindle more than Paperback?

Observe -- the Kindle price is $11.99.  The print version? $10.42.