Mayan Apocalypse Good for Business
All this worry over the fiscal cliff and chances are -- some people think they're pretty good, evidently -- we won't be here when we take the dive.
Mark your calendars for December 21. It's either going to be the worst day you've ever had or...not.
The precise manner of Armageddon remains vague, ranging from a catastrophic celestial collision between Earth and the mythical planet Nibiru, also known as Planet X, a disastrous crash with a comet, or the annihilation of civilisation by a giant solar storm.
In America Ron Hubbard, a manufacturer of hi-tech underground survival shelters, has seen his business explode.
"We've gone from one a month to one a day," he said. "I don't have an opinion on the Mayan calendar but, when astrophysicists come to me, buy my shelters and tell me to be prepared for solar flares, radiation, EMPs (electromagnetic pulses) ... I'm going underground on the 19th and coming out on the 23rd. It's just in case anybody's right."
In the French Pyrenees the mayor of Bugarach, population 179, has attempted to prevent pandemonium by banning UFO watchers and light aircraft from the flat topped mount Pic de Bugarach.
According to New Age lore it as an "alien garage" where extraterrestrials are waiting to abandon Earth, taking a lucky few humans with them.
Russia saw people in Omutninsk, in Kirov region, rushing to buy kerosene and supplies after a newspaper article, supposedly written by a Tibetan monk, confirmed the end of the world.
The city of Novokuznetsk faced a run on salt. In Barnaul, close to the Altai Mountains, panic-buyers snapped up all the torches and Thermos flasks.
Dmitry Medvedev, the Russian prime minister, even addressed the situation.
"I don't believe in the end of the world," before adding somewhat disconcertingly: "At least, not this year."
My favorite theory on how the world will end is what I call the "WTF is that?" scenario which is the last thing you'll say before a large chunk of the sun slams into earth destroying all life.
The hysteria is only going to get worse.