Wednesday's HOT MIC
The new Star Wars film, Solo, is headed for the lowest opening box office since the franchise was bought by Disney.
According to the Hollywood Reporter Wednesday, the stand alone movie, about one of the series most beloved characters and rascals Han Solo (played by Alden Ehrenreich), is opening with somewhere between $130 to $150 million in ticket sales in the United States.
While those numbers might sound good, the movie is actually underperforming in sales when compared to the three previous films in the Disney/LucasFilm realm.
In 2016, “Star Wars: The Force Awakens” opened with a record $248 million. That was followed up the same year with $155.1 for “Rogue One: A Star Wars Story.” In 2017, the follow-up to the “Force,” “Star Wars: The Last Jedi,” brought in $221 million for its opening weekend.
If you eat ice cream only every once and a while, it's a delicious, a treat. But if you eat it after every meal every day, it loses its appeal quickly.
Simply put, Disney is running the Star Wars franchise into the ground by developing 3 different story lines in the Star Wars universe and releasing a film about once a year. They are trying to milk every penny out of their cash cow before people get sick of it.
A Star Wars opening used to be special. Now, it's just another remake of a blockbuster.