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Thursday's HOT MIC

Thursday's HOT MIC

I hesitate saying that Facebook can't get any worse:

What The New York Times is reporting about this actually doesn't seem like a bad idea:

Facebook introduced sweeping changes to the kinds of posts, videos and photos that its more than two billion members will see most, saying on Thursday that it would prioritize what their friends and family share and comment on while de-emphasizing content from publishers and brands.

The shift is the most significant overhaul in years to Facebook’s News Feed, the cascading screen of content that people typically see when they log into the social network. Over the next few weeks, users will begin seeing fewer viral videos and news articles posted by media companies. Instead, Facebook will highlight posts between friends — for example, a photo of your dog, or a status update that many of your friends have commented on or liked.

The changes are intended to maximize the amount of content with “meaningful interaction” that people consume on Facebook, Mark Zuckerberg, the company’s chief executive, said in an interview.

De-emphasizing the publishers and brands is a most welcomed idea. I will never like Facebook and I need to be honest about that. But this is a start.

This won't get rid of the onslaught of sponsored ads that, more often than not, don't have anything to do with me. For example, Facebook is under the impression that I am a man who cares about fashion.

I am a comedian and writer who spends the majority of his days dressed in a t-shirt, shorts, flip-flops and a baseball cap. I don't even like the word "slacks." If Zuckerberg promised to get rid of those ads I might not care what else was in my feed.