Friday's HOT MIC
The increasing irrelevance of TV ads is not news, but the growth rate of Facebook advertising shown here is something to behold:
As Facebook nears the five-year anniversary of its initial public offering, it's worth reflecting on how far it's come. In 2012, Zuckerberg's baby was the world's tenth-biggest seller of ads behind a bunch of traditional media companies such as CBS Corp. and 21st Century Fox Inc., according to Zenith Media. It has trounced almost all of them to rise to number two in the rankings, surpassed only by Alphabet Inc., the Google parent that dominates search ads.
Together Google and Facebook controlled one-fifth of the $543 billion spent on ads last year, up from 11 percent in 2012.