It's Time: GOP Needs to Radically Change Tactics with Minorities

Saul Alinsky would certainly say so: "One communicates within the experience of his audience -- and gives full respect to the other's values." Isn't it time Republicans took his advice? The Republican message has failed to reach minorities for decades, while the Democrats have found a message that works extremely well. Shouldn't we be copying their approach instead of doing the same thing over and over again and hoping for a different result?

Many Republicans blanch at this suggestion, even though they've already bought into it. How many Republicans accept Jesse Jackson and Al Sharpton as "leaders" of the black community? How many Republicans treat CAIR as a legitimate representative of Muslims? How many Republicans are honest enough to admit that they get a little extra-excited about Marco Rubio because he's Hispanic, Sarah Palin because she's a woman, and Michael Steele because he's black?

That doesn't mean it's all about race or sex, but Republicans have been playing the same game, if halfheartedly.

Republicans have to make a choice. Do what it takes to pull minorities into the party, or cede them forever to the Democrats.

Do we want people like Jesse Jackson to be treated as a "black leader," or do we want him to be the leader of "liberal black Americans"? Do we want Al Sharpton being treated as the arbiter of what's offensive to black America, or do we want a conservative black man having a public voice on those issues, too? Do we want groups like La Raza to be treated as representatives of the Hispanic community, or do we want to have a powerful group of Hispanic conservatives calling out Democrats for racism?

Making cultural changes takes time. It's also not cheap. For example, in the black and Hispanic communities, we'd need to fund something akin to a conservative NAACP that could hand out scholarships, help improve neighborhoods -- and stand up for Christian values, better schools, and personal liberty.

At first, because a lot of people benefit from the current system, these people would be reviled and slurred. Black conservatives would be called Oreos. Hispanic conservatives would be called Coconuts. But over time, as they spread their message and make a positive difference, people would start to come around. Disprove the left's lies and make it culturally respectable to be a Republican, and suddenly tens of millions of black and Hispanic Americans would see the Republican Party with fresh eyes. That would be revolutionary.

Imagine the moment the Democratic Party can't pull 70 million minority votes with: "Republicans hate you! Your race determines your thoughts!" It would forevermore change this country for the better.