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Is a Media Empire the Prerequisite to Run for President in 2012?

Sarah Palin

Her total media domination continues with Sarah Palin's Alaska breaking all rating records for the November 14 premier on The Learning Channel. Palin is someone America loves to watch and her brand even extended to her daughter Bristol, who made it to the finals on Dancing with the Stars, helping boost that show’s ratings and creating voting controversy along the way.

Sarah Palin's Alaska features eight weekly episodes. During many of those weeks Palin will be on the road promoting her second book America by Heart, which was released on November 23 amid legal controversy over leaks by Gawker Media.

Naturally her book tour takes her through the heart of Palin country with a stop in Iowa.

As of this writing, America by Heart has yet to reach #1, but expect the book to boost the coffers of her media empire, which earned Palin the #6 ranking on Newsweek's Power Pundit list with an income of $14 million.

Her political action committee SarahPAC was extremely influential in the 2010 midterm elections and to supplement the message produces videos like the famous Mama Grizzles, which garnered much attention in the mainstream media.

The 2008 Republican VP candidate can drive the media into a frenzy with just a Facebook message. She has over 2.5 million Facebook friends and over 300,000 Twitter followers.

Clearly Palin will be a political sensation if she decides to run, which is looking more likely every day. Although many inside politics believe Palin is using 2012 as a tease to boost her book sales and increase her celebrity appeal.

Currently she trails Huckabee and Romney in Iowa according to statewide polling conducted by Representative Steve King.

Palin (like Huckabee and Gingrich) is a Fox News contributor, but all those gigs will come to a screeching halt when White House intentions are officially announced.

Will Sarah Palin leave behind her lucrative media empire for the rigors of the campaign trail?

If she soon starts building a national campaign organization, the answer is: you betcha!