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Hollywood: Where fresh ideas go to die

The death of good ideas is the bad news. Here's the good news, though: Stretch Armstrong and Magic 8 Ball will get the big-screen treatment!

For years now, the notoriously risk-averse Hollywood studios have been spending their money on the safest bets possible, big-budget projects and potential franchise properties that usually are based on a book, a video game, a toy or even an amusement park ride. It's a trend that shows no signs of abatement, with Universal working to bring Stretch Armstrong to the screen, while Paramount develops a Magic 8 Ball movie among many other projects that have been co-opted from the toy aisle.

That Armstrong film sounds like it's Oscar bound...

The film is produced by Brian Grazer. Grazer states "Stretch Armstrong is a character I have wanted to see on screen for a long time ... It’s a story about a guy stretching ... the limits of what is possible to become all that he can be."

Stretch Armstrong is a story about a guy stretching. I never woulda guessed.