Crist, Scott Not Putting Money Where Their Mouths Are in Race Called Nastiest in Florida History

While both men have solid support among their party bases — Crist is doing very well with Democrats even though he was a Republican when he was previously the governor of Florida — there are still voters’ minds that need to be won over outside of the parties’ ecospheres.

Brown said Libertarian candidate Adrian Wyllie’s supporters should be aggressively courted.

“Wyllie voters are the bigger unknown because there is little way of predicting if they will stay with the third-party challenger or decide to switch to Scott or Crist in order to be with a winner,” Brown said.

With Wyllie out of the race, the Quinnipiac Poll showed the race would still be too close to call. Scott would lead by two points, 46-44 percent.

Leaving Wyllie in the race, the poll showed Scott edging Crist 44-37 percent among independent voters, with 11 percent for Wyllie. Scott leads 80-11 percent among Republicans, with 7 percent for Wyllie, and Crist leads 83 -7 percent among Democrats, with 6 percent for Wyllie.

Women are divided with 43 percent for Crist, 41 percent for Scott and 8 percent for Wyllie. Men go Republican 48-40 percent with 8 percent for Wyllie.

With six weeks until Election Day, 81 percent of voters say their mind is made up, while 17 percent say they might change their mind.

So Crist and Scott should double down on their advertising and flood the already saturated minds of likely voters in Florida, right?

Probably not, according to Brown.

“At this point, neither major party candidate is doing markedly better as a second choice of Wyllie voters,” said Brown.

“It is also worth considering that there is a consensus that negative campaigning tends to be a turnoff more to the very people who seem to hold the keys to the kingdom – independents and third-party voters.”