A Video Dad Who's Not an Idiot: Watch This Breakthrough Ad, Hope Hollywood Gets It
Love the portrayal of the Dad in this ad, even with the shallow analogy to a breakfast cereal. I could write a lot more about this, but I think you'll get it right away, and probably share it.
Let's hope some Dad in Hollywood gets it, and builds a sitcom or a movie or both around this vision of Fatherhood.
(BTW, I wouldn't eat Peanut Butter Cheerios if one bowl inoculated me against chiggers for life. Love peanut butter when it stands alone -- rugged, independent -- but not all mushed up in other stuff. That's just how I am.)