A Ray of Sunshine for the GOP in State Races
Interestingly, Bradley was bombarded by no less than eight mailers tying him to former President George W. Bush. New Hampshire voters were apparently unmoved by that effort, showing that finally Bush may have outlived his usefulness as a target for Democrats.
So what have state Republicans figured out that still eludes Beltway Republicans? Well, for starters, none of these Republicans had either George W. Bush or Barack Obama on the ballot. Undeniably, the electorate for these races is far smaller, the media attention lighter, and the emotions less intense than what Republicans faced in the November 2008 election. Without Bush on the ballot, Republicans need not carry the anvil of his unpopularity. And without Obama, Democrats lack much enthusiasm. It seems that Republicans, even in tough times, have preserved their base of local party organizers and volunteers who are critical for smaller races.
And these races have all, by and large, turned on bread-and-butter issues like taxes and state budgets. The interrogation memos, the AIG bonuses, and the other highly volatile issue which absorb national media rarely come up in these races. Instead, the Republican candidates have been able to focus on traditional messages of fiscal sobriety and economic recovery. (Although a number of the Republican winners make no secret of their conservative views on social issues, those issues were not the focus of their campaigns.)
Then there are the candidates themselves. An attractive young Hispanic woman like Garcia (who made a splash at a local tea party) or a tough-as-nails former judge like Huffman are the type of Republican candidates rarely seen these days in national races. And although Bradley lost in the tsunami 2006 election, he remained a popular local figure with strong ties to his district. In a nutshell, smartly selected and diverse candidates who can run well above party identification numbers or generic polling make a huge difference.
These wins represent more than consolation prizes for Republicans smarting from losses at the national level. State legislatures are in essence the minor league training grounds for future governors, congressmen, and senators (as well as an occasional president). Republicans remember all too well the dogged determination of then-Congressman Rahm Emanuel, who scoured the country in anticipation of the 2006 election to find attractive candidates well suited to their districts. And if Republicans are to make headway in 2010 they will have to repeat that exercise and draw heavily on the "bench" in state legislatures.
So the lesson for Republicans should be clear. Adjust the message to match voters concerns. Find articulate candidates including women and minorities. When possible, disengage from the battle between party labels and national personalities. And return to winning conservative themes of smaller government and lower taxes. That might not be a winning formula everywhere or in all races, but so far it has provided a ray of sunshine in an otherwise gloomy period for Republicans. And come 2010, one or more of these Republicans, or some of their new colleagues, may step into a national or statewide race and teach Beltway Republicans a thing or two.