https://pjmedia.com/zombie/2012/10/15/hypnotize-undecideds-to-become-comfortable-with-the-notion-of-president-romney/feed/PJ Media is a leading news site covering culture, politics, faith, homeland security, and more. Our reporters and columnists provide original, in-depth analysis from a variety of perspectives.en-usWed, 10 Jun 2026 08:50:39 -0400<![CDATA[One reason why undecided voters remain undecided is that they are uncomfortable with newness. If forced to choose between the familiar and the strange, they tend to retreat to the familiar — if the two options are otherwise similar. But what if the familiar option is now damaged goods? The hesitant chooser then faces a dilemma, whether it&#8217;s best to stick with the flawed product you know, or to take a leap of faith and anoint an unfamiliar new product the status of best friends forever.]]>Mon, 15 Oct 2012 11:57:59 -0400<![CDATA[Zombie]]>https://pjmedia.com/zombie/2012/10/15/hypnotize-undecideds-to-become-comfortable-with-the-notion-of-president-romney-n137523