I don’t mean to keep picking on the South Korean electronics giant, but this story is filled with ouch:
Thought you could watch that video on your local hard drive without ads? Think again: A number of owners of Samsung’s smart TVs are reporting this week that their TV sets started to interrupt their movie viewing with Pepsi ads, which seem to be dynamically inserted into third-party content.
“Every movie I play 20-30 minutes in it plays the pepsi ad, no audio but crisp clear ad. It has happened on 6 movies today,” a user reported on Reddit, where a number of others were struggling with the same problem.
Reports for the unwelcome ad interruption first surfaced on a Subreddit dedicated to Plex, the media center app that is available on a variety of connected devices, including Samsung smart TVs. Plex users typically use the app to stream local content from their computer or a network-attached storage drive to their TV, which is why many were very surprised to see an online video ad being inserted into their videos.
Putting ads into movies you own? Yep:
It looks like the ad insertion was accidentally turned on by default for apps that it wasn’t actually meant for, but the faux pas points to a bigger issue: Device makers like Samsung have long tried to figure out how to monetize their platforms and generate additional revenue in a time where margins on hardware are slim at best.
Back in the ’60s when color TV was introduced, Sony almost went broke by refusing to put out a color model. The reason for that was Sony founder Akio Morita didn’t want to sell a “me-too” color TV. The company’s B&W sets were the best money could buy, and he was going to make damn sure the same was true when the company finally put out color sets.
The result was the innovative Trinitron color tube, which went on to define the best color screens money could buy — for the next 35 or more years.
Today, everybody is using pretty much the exact same LCD screens, printed in massive sheets by inexpensive Asian suppliers. That’s sucked all the profit out of the big screen market, which is why TV makers are instead competing on how many software functions they can cram into your set.
Of course, none of these manufacturers know squat about good software or what might actually be a smart way to make TVs “smart,” and so consumers are stuck paying more for a lot of crap they mostly don’t use, and which barely works when they try.
Ideally, a TV set should be a dumb screen like it always was, and consumers would each add the “smart” their own way — through the set-top box of their choice. But then companies like Samsung are stuck selling zero-margin dumb screens, and they don’t like that.
If TV makers really want to earn fatter profits on smarter hardware, then they’d better get a whole let better at writing software. To date however, they show zero talent for it.