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Fill it to the RIM — With Fail

March 31st, 2014 - 6:13 am

BlackBerry might not have made a dent with its new phones and mobile OS last year, but lovers of their older phones kept the company afloat. Until now:

The manufacturer’s financial health has actually been propped up this whole time by sales of its older classics, Bolds and Curves running on BB7. It’s pretty incredible how long those models have lasted, but BlackBerry’s latest earnings report reminds us that nothing lasts forever: BB7 sales have fallen 50 percent year-over-year to 2.3 million units, which is double BlackBerry 10 sales but not nearly enough to help the company stay in profit.

BlackBerry was smart — if late — in outsourcing their manufacturing. But at some point the company has got to come up with a new salable product.

And that time is 2008.

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All Comments   (3)
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What I thought was there exploitable niche was the keyboard. It seemed so much easier to use than a touchscreen. The market was the business person, and they did not focus. Resquiat In Pacem.
24 weeks ago
24 weeks ago Link To Comment
That's exactly what their niche was. However, a keyboard will only carry so much water in the face of a terrible and increasingly dated OS, and other market players improving their touch keyboards to the point they were good enough for most.

Back in the day of the original iPhone, stuck on the worst network on the planet using an air interface created by lemmings, I used a BB 8330. I also had an iPhone, though the only real use it had for me was Safari, which was so many orders of magnitude better than anything else it was worth carrying the phone just for that, and tethering it to a real network when I actually needed to talk to something.

Then Apple decided apps were a good thing. Then they gave it a CDMA air interface. That, as they say, was all she wrote.

BB's market deadline for a device that could reasonably compete with iPhone was 2010, right when the 4 was getting ready to ship. They still don't really have one, and as such are doomed. Being run by idiots doesn't help much, either.
24 weeks ago
24 weeks ago Link To Comment
I finally got my wife off the crackberry when Samsung came out with the Galaxy.
24 weeks ago
24 weeks ago Link To Comment
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