Hoax” is far too strong a word to use.

Store’s margins might be higher — but a lower price for the consumer is a lower price for the consumer. I coat I might have purchased on Wednesday for $100 is cheaper for me on Friday at $75, irrespective of how much profit Macy’s might generate from it.

Nevertheless, Melissa and I refuse to partake in the madness, spending the day decorating at home with the boys. As the story notes further down, “The deals this week will be fine. They might be even better in January. Plus: no lines, no crowds.”