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Amazon Puts Indies of Life Support?

November 6th, 2013 - 3:15 pm

Huh:

Amazon plans to give independent booksellers a percentage of the takings from ebooks bought on Kindles they sell, the online giant has revealed.

The new Amazon Source programme aims to encourage independent bookstores and small retailers to sell Kindle readers by offering commission, representing 10% of the price of ebooks purchased from the devices they sell during the first two years.

“We believe that retailers, online or offline, small or large, should be striving to offer customers what they want — and many customers want to read both digital and print books,” said Russ Grandinetti, vice-president of Amazon Kindle. “For many years, bookstores have successfully sold print books on Amazon — now Amazon Source extends this opportunity to digital.”

“With Amazon Source, customers don’t have to choose between ebooks and their favourite neighbourhood bookstore — they can have both.”

I don’t understand this one at all. Would someone enlighten me, please?

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All Comments   (10)
All Comments   (10)
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The sort of people who'd buy a Kindle at their local mom-and-pop bookstore, instead of just getting Amazon to send it Super Shipper, are the sort of people who wouldn't buy a Kindle if they couldn't support the local store. 90% of something's a lot better than 100% of nothing.
22 weeks ago
22 weeks ago Link To Comment
Since a non-Amazon book seller has no incentive to sell a Kindle, which could only be used to buy books directly from Amazon, this provides a residual income stream and gives booksellers a reason to stock Kindles. It also allows them to market a physical book AND an e-book side by side.

Cisco Press, for example, sells both physical books AND e-books, and bundles the two togeather, so the buyer gets the advantage of both.

Amazon is extending this relationship to include the local brick and mortar bookseller, so they don't resent being a showroom. Done well, this could allow bookstores to keep both newer titles that sell higher volume, and capitalize on people filling out missing books in a series, or cross marketing by having a small take of an online sale. This could allow the best of both to have a cooperative partnership that maximizes the best of both (the joy of browsing and touching, and the ability to efficiently warehouse and ship those items in the long tail), instead of a competition that actively undermines both.
23 weeks ago
23 weeks ago Link To Comment
I think this is a prelude to "If you like your local book store, you can keep your local book store." What could possibly happen next?
23 weeks ago
23 weeks ago Link To Comment
Why the hell not? The only sales of these kindles are going to be to folks who otherwise wouldn't have bought them.

It's not like people don't know about Amazon and Kindles already. The people buying them in the indie stores are not going to get them any other way. It would be worth it to sell them at a loss, because once you start with ebooks, you get hooked pretty quickly, and this way, you can buy guilt free.

Brilliant move on Amazon's part.
23 weeks ago
23 weeks ago Link To Comment

Halo effect. Snooty book nazi behind the counter, rack of kindles on the counter.
23 weeks ago
23 weeks ago Link To Comment
PR
23 weeks ago
23 weeks ago Link To Comment
They are Amazon's show rooms.
23 weeks ago
23 weeks ago Link To Comment
Amazon is both publisher (various imprints) and a distributor (CreateSpace) of print books.

However, indie bookstores won't carry their books even though (theoretically), they can stock CreateSpace books through a partnership with Ingram. Because Amazon.

Thus, greasing the wheels with indie bookstores has no downside to Amazon. They can only improve the relationship.
23 weeks ago
23 weeks ago Link To Comment
Ve can do zees ze easy vay, or ze hard vay.
23 weeks ago
23 weeks ago Link To Comment
It looks to me like Amazon wants to have a real world presence to sell more Kindles. Instead of competing with indie bookstores Amazon is trying to turn them into resellers.
23 weeks ago
23 weeks ago Link To Comment
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