I blame Michelle Obama and her children’s healthy eating habits campaign, “Let’s Move”:

Hostess Brands Inc. is preparing to file for Chapter 11 bankruptcy protection as soon as this week, said people familiar with the matter, a move that would mark the second significant court restructuring for the Twinkies and Wonder Bread baker in the past several years.

The privately held Irving, Texas, company, which employs roughly 19,000 people and carries more than $860 million in debt, has been facing a cash squeeze amid high labor costs and rising prices for sugar, flour and other ingredients, according to people familiar with the matter. Those costs together have proved higher than the company’s roughly $2.5 billion in annual sales, creating losses and cash shortfalls, the people said.

Hostess also owes more than $50 million to vendors, which have been demanding payments on shortened time frames because of Hostess’s financial condition, one of the people said. Most of those goods and services were provided to Hostess within the past three weeks or so.