The Islamic State has added a tourism sector to lure the ummah to the large swath of territory ISIS seized in Syria and Iraq:

Running twice-weekly tours from Syria’s Raqa to Iraq’s Anbar, ISIS buses fly the group’s black flag and play militant songs throughout the journey.

One of the first clients was Chechen militant Abu Abdel Rahman al-Shishani, aged 26, who took his new Syrian wife on honeymoon, according to activist Hadi Salameh.

“Just after they got married, he took her to Anbar. These militants are very romantic,” Salameh joked.

But the two weren’t able to sit together, because “women sit in the back, and men at the front. The bus driver plays militant songs all through the ride, and the ISIS black flag flies over the bus.”

ISIS proclaimed a “caliphate” last month straddling Iraq and Syria. According to a rebel from eastern Syria, the tours started operating immediately afterwards.

…Salameh said the group’s tour buses “start their journey in Tal Abyad (on Syria’s Turkish border) and end in Iraq’s Anbar. You can get off wherever you want, and you don’t need a passport to cross the border.”

The activist, who lives in Raqa and uses a pseudonym to avoid retribution from IS, told AFP via the Internet the company is for profit.

“Of course it’s not free. The price varies, depending on how far you go on the bus,” Salameh said.

Clientele has primarily been foreign fighters who speak English; a translator on board points out the sights. Tours run on Wednesdays and Sundays.

No word on whether this is one of the caliphate’s tour guides: