When’s the last time you heard a president of the United States attempt to sell his ideas as “not crazy…not socialism” and not a sign of “the imperial presidency.” In the video below, President Obama does just that, on the banks of the Potomac yesterday in front of a friendly audience of staffers, supporters and media (forgive the redundancy).
Watching this brief clip convinced me that when President Obama leaves office sometime in the next decade or two, he can make a smooth transition to giving sales-training seminars.
I’ve studied the video, and culled from it…
Barack Obama’s 3 Secrets of Successful Selling
Background: The president wants to make up a budget shortfall in the highway trust fund by hiking taxes on gas companies. Here’s how a master salesman goes about it.
1. Deal with Objections: You often have to deal with the prospect’s legitimate objections — and sometimes with his irrational, emotional objections. Apparently the president felt that Americans need assurance that the highway bill is sane, capitalist and democratic. By echoing what their conscience tells them about him, Obama offers affirmation, while subtly suggesting that he might not be what their experience shows that he is.
By the way, in a one-on-one setting, the president would have used the “feel-felt-found” formula to defuse the situation, like so…
I can understand how you feel this is a socialist, imperialist plan to punish producers and reward my union cronies. In fact, others have felt that way too. In the beginning, even I felt that way. But as I studied the talking points prepared by my staff in cooperation with the AFL-CIO and Sierra Club, I found that it’s not crazy, not socialism and not the imperial presidency.