The Pew Research Center for the People and the Press has taken the crumbling lines between traditional Democrats and Republicans and broken voters’ ideologies into categories that give a bit more insight into independent and swing voters.
Pew found in its recently released survey that “both parties face formidable challenges in reaching beyond their bases to appeal to the middle of the electorate and build sustainable coalitions.”
Their typology is broken down into eight groups:
Steadfast Conservatives are staunch critics of government and the social safety net and are very socially conservative. Business Conservatives share Steadfast Conservatives’ preference for limited government, but differ in their support for Wall Street and business, as well as immigration reform. And Business Conservatives are far more moderate on social issues than are Steadfast Conservatives.
At the other end of the spectrum, Solid Liberals express liberal attitudes across almost every realm – government, the economy and business and foreign policy, as well as on race, homosexuality and abortion – and are reliable and loyal Democratic voters.
…Young Outsiders lean Republican but do not have a strong allegiance to the Republican Party; in fact they tend to dislike both political parties. On many issues, from their support for environmental regulation to their liberal views on social issues, they diverge from traditional GOP orthodoxy. Yet in their support for limited government, Young Outsiders are firmly in the Republicans’ camp.
Hard-Pressed Skeptics have been battered by the struggling economy, and their difficult financial circumstances have left them resentful of both government and business. Despite their criticism of government performance, they back more generous government support for the poor and needy. Most Hard-Pressed Skeptics say they voted for Obama in 2012, though fewer than half approve of his job performance today.
The Next Generation Left are young, relatively affluent and very liberal on social issues like same-sex marriage and abortion. But they have reservations about the cost of social programs. And while most of the Next Generation Left support affirmative action, they decisively reject the idea that racial discrimination is the main reason why many blacks are unable to get ahead.
The Faith and Family Left lean Democratic, based on their confidence in government and support for federal programs to address the nation’s problems. But this very religious, racially and ethnically diverse group is uncomfortable with the pace of societal change, including the acceptance of homosexuality and non-traditional family structures.
And finally, an eighth group, the Bystanders, representing 10% of the public, are on the sidelines of the political process. They are not registered to vote and pay very little attention to politics.
Pew included a quiz to see where you fall.