Google recently updated its AdWords policy and will no longer accept sexually explicit ads. Morality in Media posted an email that was sent to an advertiser potentially affected by the new rules:

Dear AdWords Advertiser,

We’re writing to remind you about a change to Google’s advertising policies we announced in our Policy Change Log that may affect your AdWords account: https://support.google.com/adwordspolicy/answer/4271759

Beginning in the coming weeks, we’ll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity.

When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy. Our system identified your account as potentially affected by this policy change. We ask that you make any necessary changes to your ads and sites to comply so that your campaigns can continue to run.

Sincerely,

The Google AdWords Team

Morality in Media credits a productive meeting the group had with Google in May “about how they can help protect individuals, families and children from exploitation.” Google was listed on the group’s 2014 Dirty Dozen list  because of their involvement in and profit from pornography in Google Play, Google Ads, and YouTube.

At the time the 2014 Dirty Dozen list was announced, Morality in Media accused Google of being in the pornography business. “Although their policies somewhat prohibit pornography and/or sexually explicit content on most of their products, both forms of content can be found throughout Google YouTube, Google Play, Google AdWords, Google Images and Google Search,” Morality in Media said.

Today Morality in Media applauded the steps Google is taking to protect children from sexually explicit content:

The company announced a policy change to prohibit pornographic ads and ads directly linking to sexually explicit websites. We are so grateful because this has been one of our top priorities with Google. We raised this specific matter with Google officials in a meeting with them in May.

Another priority of ours was to get Google to stop offering sexually explicit apps in Google Play. Thankfully, Google recently announced an end to such offerings as well.

We are grateful that they are realizing that their profits from porn are not worth the devastation to children and families.

In March, Google banned Google Plays apps that contain sexually explicit material.

Previously Google allowed sexually explicit ads but listed them as “Approved (non-family)” or “Approved (adult)” which meant they were excluded from “safe search” mode and some partner websites refused to accept the adult-oriented ads. Googled warned in March that under the new AdWords policy, “sexually explicit content will be prohibited.”

Morality in Media is calling on Google to further improve their policies and actions, especially on Google Search, Google Images, YouTube and Safe Search.