But they won’t. And then when called on it, they”ll do what Obama has done this week and accuse you of misunderstanding them even though you understood them perfectly well. “If you think putting ‘elephant’ over a fat guy on our cover was meant to remind you that he’s fat, that’s on you, not us.”

Sometimes the trick isn’t what’s on the cover, but what’s not on the cover but should be. There’s another trick they pull — the New York Times is especially good at this one but others have learned it too — where they take a great but inconvenient story that ought to lead the front page and they bury it in the 20th paragraph in an obscure story on page six. Then when you bug them about not covering the story, they whip out that paragraph and say, “But we did cover it! See! Right here!” Right, you covered it, you just deep-sixed it in the Marianas Trench when you did.

I never went to J-school so I don’t know if they teach this stuff there, or if it’s more of an on-the-job training sort of thing.