But Russia is an easy target, ergo the “Nazi” references. The real problem for the Olympics is that the government may not enforce the law, but roving gangs of anti-gay Russians might take matters into their own hands and beat up anyone exhibiting openly gay behavior.

If the uproar continues, it may begin to affect TV sponsorships as companies pull their ads as a result of the controversy. Given the enormous amount of money that NBC has invested in carrying the games, it is in the network’s interest that the entire affair just go away.

Too bad the Olympics aren’t being held in a Muslim country.