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by
Bryan Preston

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July 3, 2013 - 5:14 pm
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This ad by Infiniti may be the stupidest, most dangerous ad ever made.

The setup is that a man and a woman are driving someplace that they don’t know well. The man, driving, amiably admits that he should have followed the GPS. The woman, in the passenger seat, amiably says that she’ll “ask this guy.” So she rolls down the window.

“This guy” is driving a grand prix race car through the winding streets of some unnamed European city going, like, 120 miles per hour. By not following the GPS, our amiable dunce has somehow blundered past security, through barriers and crowds of spectators, and into an active race between top drivers commanding expensive high-performance cars. The couple in the Infiniti have become an active threat to everyone around them, by being oblivious and overconfident.

So Dunce #2 asks “this guy” for directions to whatever poetry reading, wine tasting or other tourist crap that she and Dunce #1 are looking for. In the middle of the race, with cars that are obviously not soccer mom vans buzzing past at a zillion decibels.

How stupid must someone be to not realize that they are interfering in a race and that their presence on the course can get people killed? Stupid enough to drive an Infiniti.

“This guy,” at the controls of a million-dollar racing machine, isn’t shown answering or giving directions to Dunce #2. Presumably either because he told Dunce #2 in no uncertain terms what he thought of her, the other dunce and their lack of directions, or because her question distracted him for a split second and he careened off the course, killing two dozen spectators in a fireball.

It’s at this point that the narrator comes on to tell the world that driving an Infiniti will change you as a driver: “The Infiniti G sedan…because luxury should inspire confidence…no matter what road you take.”

The road taken in this case was closed off for a grand prix.

Dunce #2 then turns to Dunce #1 and insults the race car driver: “He’s not from around here.” Cluck cluck.

No, he probably isn’t. He’s a professional driver at the top of his international sport, putting his life on the line in a competition of nerves and skill, man and machine. You’re riding with someone who’s too dumb to follow voiced turn-by-turn directions and a map on a video screen.

If you take this ad at face value, driving the Infiniti G sedan will make you an oblivious idiot, so serene in your self-confidence that you won’t even notice when your actions might get you and everyone else within several city blocks killed in a fiery crash.

Bryan Preston has been a leading conservative blogger and opinionator since founding his first blog in 2001. Bryan is a military veteran, worked for NASA, was a founding blogger and producer at Hot Air, was producer of the Laura Ingraham Show and, most recently before joining PJM, was Communications Director of the Republican Party of Texas.

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All Comments   (14)
All Comments   (14)
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A lot of ads do this, showing completely stupid and irresponsible things. This wouldn't be an issue except so many people are so dumb these days that "do not attempt" notices must be displayed on the screen at some point.
41 weeks ago
41 weeks ago Link To Comment
The wonderful ad with the captian "Cars cannot really fly" comes to mind.

Seriously? The law requires such a droll disclaimer/people are really that stupid?

(rhetorical)
41 weeks ago
41 weeks ago Link To Comment
You may need to lay off the coffee, Bryan. You're reading an awful lot into what is just a typical comedy commercial.
41 weeks ago
41 weeks ago Link To Comment
Clearly before he was President, Obama drove an Infiniti.
41 weeks ago
41 weeks ago Link To Comment
Yes, both of the people in the ad are complete idiots. The only commercial type I've seen where anyone is competent is the standard "Idiot dad messes up and the wife/children have to fix everything in 30 seconds" ad. I have to give Infiniti a pass on this one, though, as they're using it to try to play up their involvement in Formula 1, which really is quite extensive and their cars do very well (current champion Sebastian Vettel drives a Renault-engined Infiniti Red Bull).
41 weeks ago
41 weeks ago Link To Comment
Bryan - don't tell me you're just now noticing how stupid many of these huckster ads are. There are so many - like the one where a guy has a wart on his arm - animation gives the wart eyes and a mouth. Imagine if you can an extraterrestrial capturing our broadcasts and is able to play the video and hasn't yet decoded English. Yeah - weird!

And don't get me started on the ones with stupid white guys in the ads...
41 weeks ago
41 weeks ago Link To Comment
Bryan, Bryan, Bryan. It's a cute ad. It's the car that's ugly.
41 weeks ago
41 weeks ago Link To Comment
And just about any man in any commercial is an idiot, an amiable dunce that the wife and kids just endure because they're so very patient.
41 weeks ago
41 weeks ago Link To Comment
So very true. Of course, somehow dunce for a dad will manage to come up with the money to pay for the trip...
41 weeks ago
41 weeks ago Link To Comment
Not ugly, just uninspiring. The upcoming Q50 replacement for the G is much nicer. As to the ad, I found it more stupid than cute. But. Not as bad as the GEICO ads with the pig and his relations with the females of our species.
41 weeks ago
41 weeks ago Link To Comment
About those series of GEICO pig ads: perhaps featuring a pig front-and-center may be a surreptitious way to dial back Islamic influences in the culture.

Can it hurt?
41 weeks ago
41 weeks ago Link To Comment
They use that word, 'confidence'. I do not think it means what they think it means. You use the word, 'idiocy'. It, too, does not mean what you think it means. The proper word, for both of your sakes, is, 'foolhardiness'.

That said, you are as humorless as the Left is. It is hyperbole, meant to be amusing. Of course it is ridiculous. That's what makes it somewhat amusing, even if it is a bit juvenile.

Personally, I have always liked the Infiniti. For the money, it is a nice car to drive. I just like driving it.
41 weeks ago
41 weeks ago Link To Comment
Eh...kind of reading a lot into a stupid ad.
41 weeks ago
41 weeks ago Link To Comment
I think it's called "Humor".
41 weeks ago
41 weeks ago Link To Comment
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