A widespread belief bordering on panic set in among the right after Barack Obama’s re-election: We’ve lost the culture. I think that’s right, we have. We need to win it back if we’re to have any hope of having enough political strength to win the presidency again. But it’s a long way from recognizing the problem to actually fixing it. We’ve barely recognized it. We’re nowhere near really addressing it. Another gathering of conservative pundits, speakers and bloggers does zero to get us there.

When we’re at these essentially inward-looking events, we’re not at cultural events like SXSW. We’re not at gun shows. We’re not at Hispanic heritage and Asian heritage and black heritage events. We’re not at Sundance. We’re not at Comic-Con. We’re not at the Grammys. We’re not at SIGGRAPH and we’re barely at NAB. We’re so not at the Oscars that it’s not even funny.

And this is a problem.

If we’re going to win back the culture or any part of it, don’t we need to be in the culture? Don’t we need to be offering our point of view where people who are not politically inclined have some chance of seeing it? Don’t we need to be out working the fields for harvest, and not spending all of our time in the warehouse that’s already full? Shouldn’t we turn around from preaching to the choir once in a while, and go outside to see if there’s anyone who may want to come in and see what we’re all about? If we have a story to tell, shouldn’t we try finding someone to tell it to, who hasn’t already heard it?

My point is, we need to think bigger. And smarter. We need to be crafty as a fox rather than offering ourselves up to the medialeft for slaughter like lambs. We need to stop doing it wrong and start doing it right.