If California officials get their way, network television will soon become even more unwatchable than it already is, as prime time becomes one long commercial for ObamaCare.
Officials in California want prime-time TV shows to help promote President Obama’s healthcare law.
Outreach to television producers is part of the marketing plan adopted by California’s insurance exchange — a new marketplace, created by the Affordable Care Act, where individuals and small businesses will be able to buy private insurance.
The exchange’s public-relations plan says “individuals from California’s robust entertainment industry will be approached at the most senior levels” to promote the new marketplace and get people enrolled.
“A number of popular television programs and personalities such as Grey’s Anatomy, Modern Family, the Biggest Loser, Dr. Oz and others will be approached and pitched to incorporate story lines or mentions of health care reform that would reinforce campaign messages,” the marketing plan states.
Dr. Mehmet Oz of “The Dr. Oz Show” is already appearing in ads run by an outside group urging people to “get enrolled,” according to The New York Times, which noted the state’s marketing plans this weekend.
California’s exchange is also considering a reality show to boost enrollment.
Suppose a Republican rammed a sweeping law through Congress against the will of the American people, then tried to hide from its political consequences, and then had state governments use their power to push for prime-time propaganda to make that law more popular.
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