There was a PBS POV program recently on the days leading up to the elections in Iraq. She filmed a private security firm (hired by us) to provide security at polling places (we didn’t want polling places to be manned by military folk in full gear, it wouldn’t look right in Peoria, so there we were)
Anyhow – this American business guy is doing his presentation during the course of witch he said something to the effect that “this is going to be Iraq’s big show”. He is doing a standard football coach speech and after a few more words a visibly disconcerted Iraqi asked “our big show?” to witch the American security consultant w/o missing a beat said “all the eyes of the world will be on you”. It makes perfect sense to us here, but it was obvious that to the Iraqi a “big show” and an “election” somehow should not be in the same sentence.
Ali G & Borat is about that writ large.